About Dress Smart
Dress Smart Auckland is the first and future of outlet shopping in Aotearoa, New Zealand.
Opening way back in 1995, we introduced outlet shopping to Aotearoa. We’ve been part of the fabric of Auckland’s community for more than 25 years, and, like many of our customers, we’re proud to be local, loyal, and New Zealand born and bred.
Shopping at Dress Smart is an Auckland tradition since way back when, with our consistent showcasing of the very best local and international iconic brands you know and love. Think extra – for less.
Since our beginnings, we’ve seen a lot of change, and we’ve changed a lot, too – we began as just 20 brands, and we’ve grown to more than 100. Now, our sights are firmly set on the future: Redefining what you want outlet shopping to look like.
Our future is focused on the best: The best brands, the best dining options, the best value, the best of outlet shopping.
While things are changing, one thing will always stay the same – our commitment to our connection with our customers.
We love welcoming you in to visit us and coming out into the community to see you too. Because, like you, we believe that life is what you make it, and we’re committed to living our best life. Whether it’s an evening on the town or a 6am exercise class, Dress Smart’s got you covered. Whether it’s helping you to find the latest pair of kicks or to kick off your community event – everything we do around here is with you in mind.
Iconic brands. Outlets prices. You do you, with us.